LPL’S MISSION & VALUES
“We take care of our advisors, so they can take care of their clients.” That’s our mission at LPL Financial. It permeates everything we do—and is embraced by every employee.
LPL Financial is one of the nation’s leading financial services companies and a publicly traded
company under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective
financial guidance is a fundamental need for everyone. LPL does not offer proprietary
investment products or engage in investment banking activities; this means advisors affiliated
with LPL are not pressured or influenced by LPL to sell its products. Thousands of financial
advisors nationwide are able to rely on the firm’s tools and resources to help them provide
financial guidance and recommendations to help meet their clients’ needs. For more information
about LPL Financial, visit www.lpl.com.